In “Introduction: The Double Logic of Remediation”, Jay David Bolter and Richard
Grusin highlight the fast-growing media and technology in this world. People have a want for immediacy: new technologies, quick release dates, and up-to- date items. Critics argue these newer technologies want to stray away from their earlier counterparts, though Bolter and Grusin argue that these new medias pay homage to older generations of media, creating the term “remediation” (and claim that photography is a remediation of painting). No matter how new the media is, it will always be remediated by using other media. Older technologies become beat out and new technologies are constantly renewed and improved to keep viewers.
A question I would like to ask is: when will society be happy with the amount of media available to us? I ask this question because the article talks about people wanting more media and for it to advance.
The authors explain how media constantly borrow from each other as soon as they see something that viewers like. Artists work on these items to make them better and more authentic. Filmmakers will spend millions of dollars to film on a specific location or create costumes realistic to their timeline just so viewers will feel immersed. But how much farther can creators go to make their viewers become engaged? How long will it be until a squid from Strange Days will exist and viewers can enter uncut and real pieces of artwork? The article also explains that society constantly wants to multiply and erase all traces of media, renewing and keeping everything as up-to- date as possible. At what point will society reach the most current media and no longer be able to update? And would it be possible for society to reverse, going back to films done by camera and pictures being painted?