Understanding New Media

After reading, “Introduction: Double Logic of Remediation” by Jay David Bolter and Richard Grusin, there were some very strong points regarding digital modernism in relation to a film, Strange Days. One of the main arguments is that if the ultimate purpose of media is indeed to transfer sense experiences from one person to another, then the wire threatens to make all media outdated. This not only applies to media but also to books, paintings, photographs, films and so on. Strange days is a great example of double logic remediation as it wants to erase all traces of mediation in the very act of multiplying its media. In the film, the wire is just an imaginary extrapolation of contemporary virtual realism with its goals of unmediated visual experience to obliterate itself by disappearing from the user’s consciousness.

Another argument is that these new medias are doing exactly what their predecessors have done, which is presenting themselves as refashioned and developed versions of other media. Digital visual media can be best understood through the ways in which they honor and revise linear perspectives. There is no medium today and no single media that seems to do its cultural work in separation from other media. Also mentions that immediacy depends on hypermediacy. The most hypermediated productions strive for their own brand of immediacy. The desire for immediacy leads digital medias to borrow keenly from each other and from their analog predecessors. Strange Days offers us a world fascinated by the power of technological media and the wire embodies the desire to get beyond mediation. After reading this article, it is clear that the experience the wire offers can be as artificial as a traditional film.

A cultural example that represents the idea of modernism and digital media is Young Hae Chang Heavy industries, Dakota. It is a piece which begins like a movie, but then words start to flash on a screen with a musical tempo. It goes at a reasonable pace at times while moving almost too fast to see in others. Dakota is a digital and difficult to read; its format encourages close reading because the text flashes by so quickly that is provokes the viewer to reread the work. Dakota in relation to digital modernism represents the desire to confuse readers and encourage them to close read the texts but the filmic format appears to set it further away from the readers. Dakota tries to alter older media and the ways in which older media refashion themselves to answer the challenges of new media. This article and the film have thus made me consider, “How does digital modernism affect the way we perceive new media”?

Leave a Reply

Your email address will not be published. Required fields are marked *